00684nam a2200205Ia 450000500170000000800410001702000190005804000180007704100080009508200200010310000200012324501000014325000120024326000450025530000270030065000460032765000340037365000520040770000190045920220211113041.0210716s2002    xx            000 0 und d  a97802306327290  cAIMIT LIBRARY  aeng  a658.8 24bRAMV  aRamaswamy, V S.  aMarketing management: bglobal perspective Indian context /cBy V S Ramaswamy and S Namakumari.  a4th ed.  aNew Delhi :bMacmillan India Ltd ,c2002  aXxxix, 872p. ;c27 cm.  aAnalysing consumers and selecting markets  aDeveloping marketing strategy  aSupporting and controlling the marketing effort  aNamakumari, S.