Ramaswamy, V S. <br/><br/>
Marketing management:   global perspective Indian context / 
By V S Ramaswamy and S Namakumari. 
 - 4th ed. 
 - New Delhi :  Macmillan India Ltd ,  2002 
 - Xxxix, 872p. ;  27 cm. 
<br/><br/><label>ISBN: </label>97802306327290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Analysing consumers and selecting markets<br/>Developing marketing strategy<br/>Supporting and controlling the marketing effort
<br/><br/><label>Dewey Class. No.: </label>658.8   / RAMV