TY  - BOOK
AU  - Pate, Carter.
AU  - Platt, Harlan.
TI  - Phoenix effect : : 9 revitalizing strategies no business  can do without  
SN  - 0471062626
U1  - 374.22  1
PY  - 2002///
CY  - New York
PB  - John Wiley & sons
KW  - Determine the scope
KW  - Manage scale
KW  - Get the most from assets
ER  -