TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller, Kevin Lane.
TI  - Marketing management
SN  - 9788120335707
U1  - 658.8  13
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
KW  - Conducting marketing research and forecasting demand
KW  - Creating customer value satisfaction and loyalty
KW  - Identifying market segments and targets
ER  -