Kotler, Philip. <br/><br/>
Marketing management / 
By Philip Kotler and Kevin Lane Keller. 
 - 13th ed. 
 - New Delhi :  Pearson Education ,  2009. 
 - Xxxviii, 662p. ;I-24 ;  27.5 cm. 
<br/><br/><label>ISBN: </label>9788120335707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Conducting marketing research and forecasting demand<br/>Creating customer value satisfaction and loyalty<br/>Identifying market segments and targets
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOTP