TY  - BOOK
AU  - Abell, Derek F;Hammond, John S.
TI  - Strategic market planning: problems and analytical approaches: Problems and analytical approaches
SN  - 013851089X
U1  - 658.802 ABED 
PY  - 1979///
CY  - New Jercy
PB  - Prentice Hall
KW  - Marketing
ER  -