00434nam a2200145Ia 4500008004100000020001500041041000800056082001700064100003600081245010400117250000600221260003500227300001200262650001400274210716s1979 xx 000 0 und d a013851089X aeng a658.802 ABED aAbell, Derek F;Hammond, John S. aStrategic market planning: problems and analytical approaches.bProblems and analytical approaches. a1 aNew JercybPrentice Hallc1979 axii,527 aMarketing