TY  - BOOK
AU  - Boyd, Harper W;Walker, Orville C;Larreche, Jean- Claude.
TI  - Marketing management: a strategic approach with a global orientation: Strategic approach with a global orientation
SN  - 0256226326
U1  - 658.8 BOYH 
PY  - 1998///
CY  - New York
PB  - McGraw Hill
KW  - Marketing
ER  -