Boyd, Harper W;Walker, Orville C;Larreche, Jean- Claude. <br/><br/>
Marketing management: a strategic approach with a global orientation.  Strategic approach with a global orientation. 

 - 1 
 - New York  McGraw Hill  1998 
 - xxii,547 
<br/><br/><label>ISBN: </label>0256226326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BOYH