Cox, Reavis;Alderson, Wroe;Shapiro, Stanley J. <br/><br/>
Theory in Marketing. 

 - 1 
 - USA  American Management  Association  1965 
 - xiv,414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 COXR