Kotler, Philip. <br/><br/>
Framework for marketing management. 

 - 2 
 - New Jersey  Prentice Hall  2003 
 - xx,363 
<br/><br/><label>ISBN: </label>0131001175 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOTP