TY  - BOOK
AU  - Perreault, William D;McCarthy, E Jerome.
TI  - Basic marketing: a global managerial approach: Global managerial approach
SN  - 0256209820
U1  - 658.8 PERW 
PY  - 1999///
CY  - New York
PB  - Mc Graw Hill
KW  - Marketing
ER  -