00417nam a2200145Ia 4500008004100000020001500041041000800056082001500064100004500079245008000124250000700204260003300211300001300244650001400257210716s1999    xx            000 0 und d  a0256209820  aeng  a658.8 PERW  aPerreault, William D;McCarthy, E Jerome.  aBasic marketing: a global managerial approach.bGlobal managerial approach.  a15  aNew YorkbMc Graw Hillc1999  axxiv,791  aMarketing