Perreault, William D;McCarthy, E Jerome. <br/><br/>
Basic marketing: a global managerial approach.  Global managerial approach. 

 - 15 
 - New York  Mc Graw Hill  1999 
 - xxiv,791 
<br/><br/><label>ISBN: </label>0256209820 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PERW