00516nam a2200193Ia 4500003000400000005001700004008004100021020001500062040001800077041000800095082002200103100002300125245003000148250001200178260003000190300002700220650004300247650003200290OSt20220317111213.0210716s1996    xx            000 0 und d  a0256139504  cAIMIT LIBRARY  aeng  a658.848 29bCATP  aCateora, Philip R.  aInternational marketing /  a9th ed.  aChicago :bIrwin ,c1996.  aXxiii, 770p. ;c28 cm.  aCultural environment of global markets  aDeveloping global marketing