Cateora, Philip R. <br/><br/>
International marketing / 

 - 9th ed. 
 - Chicago :  Irwin ,  1996. 
 - Xxiii, 770p. ;  28 cm. 
<br/><br/><label>ISBN: </label>0256139504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cultural environment of global markets<br/>Developing global marketing
<br/><br/><label>Dewey Class. No.: </label>658.848   / CATP