TY  - BOOK
AU  - Knox, Simon; Maklan, Stan; Payne, Adrian; Peppard, Joe; Ryals, Lynette.
TI  - Customer relationship management: perspective from the marketplace: Perspective from the marketplace
SN  - 9788131214350
U1  - 658.812 KNOS 
PY  - 2003///
CY  - New Delhi
PB  - Butterworth Heinemann
KW  - CRM
ER  -