Knox, Simon; Maklan, Stan; Payne, Adrian; Peppard, Joe; Ryals, Lynette. Customer relationship management: perspective from the marketplace. Perspective from the marketplace. - 1 - New Delhi Butterworth Heinemann 2003 - xvi,302 ISBN: 9788131214350 Subjects--Topical Terms: CRM Dewey Class. No.: 658.812 KNOS