TY  - BOOK
AU  - Balmer, John M: Greyser, Stephen A.
TI  - Revealing the corporation; perspectives on identity image reputation corporate branding and corporate level marketing: Perspectives on identity image reputation corporate branding and corporate level marketing
SN  - 041528421X
U1  - 658.407124 BALJ 
PY  - 2003///
CY  - London
PB  - Routledge
KW  - General Management
ER  -