00558nam a2200145Ia 4500008004100000020001500041041000800056082002000064100004000084245021600124250000600340260002800346300001500374650002300389210716s2003    xx            000 0 und d  a041528421X  aeng  a658.407124 BALJ  aBalmer, John M: Greyser, Stephen A.  aRevealing the corporation; perspectives on identity image reputation corporate branding and corporate level marketing.bPerspectives on identity image reputation corporate branding and corporate level marketing.  a1  aLondonbRoutledgec2003  axviii, 365  aGeneral Management