TY  - BOOK
AU  - Kumar, V; Aaker, David A; Day, George S.
TI  - Essentials of marketing research
SN  - 9812531823
U1  - 658.83 KUMV 
PY  - 2002///
CY  - Singapore
PB  - John wiley & sons Ltd
KW  - Marketing Research
ER  -