Kumar, V; Aaker, David A; Day, George S. <br/><br/>
Essentials of marketing research. 

 - 2 
 - Singapore  John wiley & sons Ltd  2002 
 - xix,553 
<br/><br/><label>ISBN: </label>9812531823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83 KUMV