TY  - BOOK
AU  - Keller, Kevin Lane.
AU  - Parameswaran, M G.
AU  - Jacob, Isaac.
TI  - Strategic brand management: building measuring and managing brand equity 
SN  - 978813175689 8
U1  - 658.827  3
PY  - 2008///
CY  - New Delhi
PB  - Prentice Hall India
KW  - Planning and implementing brand marketing programs
KW  - Measuring and interpreting brand performance
ER  -