00361nam a2200145Ia 4500008004100000020001800041041000800059082001700067100003700084245002200121250000600143260003900149300001300188650001400201210716s2010    xx            000 0 und d  a9781849204668  aeng  a658.802 BAKM  aBaker, Michael J;Saren, Michael.  aMarketing theory.  a2  aNew DilhibSage Publicationsc2010  axvii,428  aMarketing