Baker, Michael J;Saren, Michael. <br/><br/>
Marketing theory. 

 - 2 
 - New Dilhi  Sage Publications  2010 
 - xvii,428 
<br/><br/><label>ISBN: </label>9781849204668 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 BAKM