Evans, Joel R; Berman, Barry. <br/><br/>
Marketing management. 

 - 1 
 - New Delhi  Cengage Learning India Pvt Ltd  2007 
 - 625 
<br/><br/><label>ISBN: </label>9788131508077 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 EVAJ