@book{205935,
	author = {Sheth, Jagdish N; Parvatiyar, Atul. and Sheth, Jagdish N; Parvatiyar, Atul.},
	title = {Relationshiip marketing.},
	publisher = {Response Books},
	year = {2008},
	address = {New Delhi},
	edition = {1}
}