TY  - BOOK
AU  - Kurtz, David L; Boone, Louis E.
TI  - Principles of marketing
SN  - 9788131502938
U1  - 658.8 KURD 
PY  - 2010///
CY  - New Delhi
PB  - Cengage Learning India Pvt Ltd
KW  - Marketing
ER  -