TY  - BOOK
AU  - East, Robert; Wright, Malcolm; Vanhuele, Marc.
TI  - Consumer behaviour: applications in marketing: Applications in marketing
SN  - 9788132103158
U1  - 658.8342 EASR 
PY  - 2008///
CY  - New Delhi
PB  - Sage Publications
KW  - Consumer Behavior
ER  -