01220nam a2200265Ia 4500003000400000005001700004008004100021020001800062040001800080041000800098082002500106245014400131250001200275260003800287300002900325500017400354650003900528650003100567650005600598700004200654700003200696942003400728999001900762952017300781OSt20260401153257.0210716s2009    xx            000 0 und d  a9788174467201  cAIMIT LIBRARY  aeng  a001.072658 21bVELA  aMarketing to rural consumers : bunderstanding and tapping the rural market potential /cEdited by Sanal Kumar Velayudhan and Guda Sridhar.  a1st ed.  aNew Delhi :bExcel Books ,c2009.  avii,365p. ;bPBc24.9 cm  aContributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008  aBoundaries of rural market9185881  aThe rural consumer9185882  aCommunication and channels in rural markets9185883  aVelayudhan, Sanal Kumar., ed.9185884  aSridhar, Guda., ed.9185885  2ddccBKe1stk001.072658 VELA  c205893d205893  00102ddc40708MBAaAIMITbAIMITcMKGd2010-12-15g400.00iBill no:ABK.507; Bill dt:2010-09l0o001.072658 VELApMBA08459r2025-07-21 00:00:00v300.00w2021-07-16yBK