TY  - BOOK
AU  - Velayudhan, Sanal Kumar., ed.
AU  - Sridhar, Guda., ed.
TI  - Marketing to rural consumers : : understanding and tapping the rural market potential 
SN  - 9788174467201
U1  - 001.072658  1
PY  - 2009///
CY  - New Delhi
PB  - Excel Books
KW  - Boundaries of rural market
KW  - The rural consumer
KW  - Communication and channels in rural markets
N1  - Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008
ER  -