Marketing to rural consumers
understanding and tapping the rural market potential
Velayudhan, Sanal Kumar., ed.
Sridhar, Guda., ed.
text
xx
New Delhi
Excel Books
2009
1st ed.
monographic
und
eng
vii,365p. ; PB 24.9 cm
Edited by Sanal Kumar Velayudhan and Guda Sridhar.
Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008
Boundaries of rural market
The rural consumer
Communication and channels in rural markets
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