00918nam a2200229Ia 4500003000400000005001700004008004100021020001800062040001800080041000800098082002500106245014400131250001200275260003800287300002900325500017400354650003100528650002300559650004800582700003400630700002400664OSt20260401153257.0210716s2009    xx            000 0 und d  a9788174467201  cAIMIT LIBRARY  aeng  a001.072658 21bVELA  aMarketing to rural consumers : bunderstanding and tapping the rural market potential /cEdited by Sanal Kumar Velayudhan and Guda Sridhar.  a1st ed.  aNew Delhi :bExcel Books ,c2009.  avii,365p. ;bPBc24.9 cm  aContributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008  aBoundaries of rural market  aThe rural consumer  aCommunication and channels in rural markets  aVelayudhan, Sanal Kumar., ed.  aSridhar, Guda., ed.