Marketing to rural consumers :   understanding and tapping the rural market potential / 
Edited by Sanal Kumar Velayudhan and Guda Sridhar. 
 - 1st ed. 
 - New Delhi :  Excel Books ,  2009. 
 - vii,365p. ;  PB  24.9 cm 
<br/><br/> Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008 
<br/><br/><label>ISBN: </label>9788174467201 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Boundaries of rural market<br/>The rural consumer<br/>Communication and channels in rural markets
<br/><br/><label>Dewey Class. No.: </label>001.072658   / VELA