@book{205893,
	author = {Velayudhan, Sanal Kumar., ed.},
	title = {Marketing to rural consumers : },
	publisher = {Excel Books ,},
	year = {2009.},
	address = {New Delhi :},
	edition = {1st ed.},
	note = {Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008}
}