TY  - BOOK
AU  - Zikmund, William G;Babin, Barry J.
TI  - Essentials of marketing research
SN  - 9780324548273
U1  - 658.83 ZIKW 
PY  - 2009///
CY  - New Delhi
PB  - Cengage Learning India Pvt Ltd
KW  - Marketing Research
ER  -