TY  - BOOK
AU  - Kapoor, Ramneek.
AU  - Paul, Justin.
AU  - Halder, Biplab.
TI  - Services marketing: concepts and practices 
SN  - 9780070700697
U1  - 658.804  1
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Managing human element for services marketing
KW  - Services distribution strategy and delivery channels
KW  - Marketing banking services
ER  -