00744nam a2200217Ia 450000500170000000800410001702000180005804000180007604100080009408200220010210000210012424501020014525000120024726000660025930000250032565000500035065000570040065000310045770000180048870000200050620220216142510.0210716s2010    xx            000 0 und d  a9780070700697  cAIMIT LIBRARY  aeng  a658.804 21bKAPR  aKapoor, Ramneek.  aServices marketing :bconcepts and practices /cBy Ramneek Kapoor, Justin Paul and Biplab Halder.  a1st ed.  aNew Delhi :bTata McGraw Hill Publishing Company Ltd ,c2010.  aXxi, 432p. ;c24 cm.  aManaging human element for services marketing  aServices distribution strategy and delivery channels  aMarketing banking services  aPaul, Justin.  aHalder, Biplab.