Kapoor, Ramneek. <br/><br/>
Services marketing :  concepts and practices / 
By Ramneek Kapoor, Justin Paul and Biplab Halder. 
 - 1st ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2010. 
 - Xxi, 432p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780070700697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managing human element for services marketing<br/>Services distribution strategy and delivery channels<br/>Marketing banking services
<br/><br/><label>Dewey Class. No.: </label>658.804   / KAPR