TY  - BOOK
AU  - Nargundkar, Rajendra.
TI  - Services Marketing: text and cases 
SN  - 9780070682122
U1  - 658.804 3
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Integrated service strategy
KW  - Retailing in India and around the world
ER  -