Nargundkar, Rajendra. <br/><br/>
Services Marketing :  text and cases / 
By Rajendra Nargundkar. 
 - 3rd ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2010. 
 - Xix, 458p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780070682122 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Integrated service strategy<br/>Retailing in India and around the world
<br/><br/><label>Dewey Class. No.: </label>658.804  / NARR