Aaker, David A. <br/><br/>
Marketing research / 
By David A. Aaker, V. Kumar and George S. Day. 
 - 9th ed. 
 - New Delhi :  John Wiley and Sons ,  2009 . 
 - xvii, 778p. ;  25.5 cm. 
<br/><br/><label>ISBN: </label>9788126517916 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making perspective on marketing intelligence<br/>Research design and implementation
<br/><br/><label>Dewey Class. No.: </label>658.83   / AAKD