00645nam a2200193Ia 450000500170000000800410001702000180005804000180007604100080009408200220010210000210012424501010014525000120024626000370025830000240029565000660031965000480038570000180043320220606160632.0210716s2009    xx            000 0 und d  a9780749457013  cAIMIT LIBRARY  aeng  a658.827 21bPRIH  aPringle, Hamish.  aBrand Immortality : bhow brands can live long and prosper /cBy Hamish Pringle and Peter Field.  a1st ed.  aNew Dehi :bKogan Page ,c2009 .  aix, 311p. ;c24 cm.  aIntroduction to the dangers of some strategic thinking models  aFuture threats and opportunities for brands  aField, Peter.