Pringle, Hamish. <br/><br/>
Brand Immortality :   how brands can live long and prosper / 
By Hamish Pringle and Peter Field. 
 - 1st ed. 
 - New Dehi :  Kogan Page ,  2009 . 
 - ix, 311p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780749457013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Introduction to the dangers of some strategic thinking models<br/>Future threats and opportunities for brands
<br/><br/><label>Dewey Class. No.: </label>658.827   / PRIH