Pulizzi, Joe. <br/><br/>
Get content get customers :  turn prospects into buyers with content marketing / 
By Joe Pulizzi and Newt Barrett. 
 - 1st ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2009. 
 - Xvii, 261p. ;  23 cm. 
<br/><br/><label>ISBN: </label>9780070670938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Coping with the content marketing revolution<br/>Learning from smart marketers
<br/><br/><label>Dewey Class. No.: </label>659.104   / PULJ