TY  - BOOK
AU  - Keller, Kevin Lane.
TI  - Strategic brand management: building measuring and managing brand equity 
SN  - 9788131719770
U1  - 658.827  3
PY  - 2008///
CY  - New Delhi
PB  - Prentice Hall India
KW  - Integrating marketing communications to build brand equity
KW  - Developing a brand equity measurement and management system
ER  -