TY  - BOOK
AU  - Velayudhan, Sanal Kumar.
TI  - Rural marketing: targeting the non urbon consumer 
SN  - 9780761935889
U1  - 658.802  2
PY  - 2007///
CY  - New Delhi
PB  - Response Books
KW  - Communicating in the rural market landscape
KW  - Retailer as a route to the rural market
ER  -