00588nam a2200181Ia 450000500170000000800410001702000180005804000180007604100080009408200220010210000290012424500860015325000120023926000410025130000220029265000480031465000440036220220216094917.0210716s2007    xx            000 0 und d  a9780761935889  cAIMIT LIBRARY  aeng  a658.802 22bVELS  aVelayudhan, Sanal Kumar.  aRural marketing :btargeting the non urbon consumer /cBy Sanal Kumar Velayudhan.  a2nd ed.  aNew Delhi :bResponse Books ,c2007.  a249p. ;c21.5 cm.  aCommunicating in the rural market landscape  aRetailer as a route to the rural market