Velayudhan, Sanal Kumar. <br/><br/>
Rural marketing :  targeting the non urbon consumer / 
By Sanal Kumar Velayudhan. 
 - 2nd ed. 
 - New Delhi :  Response Books ,  2007. 
 - 249p. ;  21.5 cm. 
<br/><br/><label>ISBN: </label>9780761935889 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communicating in the rural market landscape<br/>Retailer as a route to the rural market
<br/><br/><label>Dewey Class. No.: </label>658.802   / VELS