TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald.
TI  - Integrated advertising promotion and marketing communications
SN  - 9788120333055
U1  - 659.13  3
PY  - 2008///
CY  - New Delhi
PB  - PHI Learning Pvt Ltd
KW  - Personal selling database marketing and customer relationship management
KW  - Corporate image and brand management
ER  -